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2010-10-22 "Showing off the World of BMW Motorrad"



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2010-10-19 "Showing off the World of BMW Motorrad"

Posted 12/22/2010

Showing off the World of BMW Motorrad

England and Australia might be around 10,000 miles (16,000 kilometres) apart, but the two countries share a lot in common, such as a love of cricket (they have been playing each other regularly in the world famous Ashes series since 1882) and a passion for BMW motorcycles.

Even though England is in the grips of its coldest winter for 13 years, and Australia is enjoying the start of a long, hot summer, BMW Motorrad teams in both countries have just hosted their most important motorcycle shows, with lots on offer for fans of the German brand.

The year’s biggest British bike show, Carole Nash’s Motorcycle Live, came to a close on Sunday 5 December after nine exciting days during which the BMW Motorrad stand was visited by many star riders. BMW Motorrad Motorsport factory racers Troy Corser and Leon Haslam visited the stand to meet fans, sign autographs and chat about their S 1000 RR race bikes. Both Troy and Leon have been preparing for the 2011 season by developing their bikes inside a wind tunnel and working on their fitness during the winter break. Troy’s WSBK bike was also on display.

Fellow S 1000 RR racer and two-time WSBK Champion James Toseland – recently signed to the BMW Motorrad Italia team – also met the fans on the BMW Motorrad stand. The first day of the show also saw the official launch of the Buildbase BMW Motorrad team, which will contest three prestigious British championships next year: Ulsterman John Laverty in MCE British Superbikes, Durham-based Barry Burrell in the Mirror.co.uk BSB-EVO class and Richard Cooper in the Metzeler National Superstock 1000 series.

Alongside the riders, the star attractions on the BMW stand were the stunning new six-cylinder K 1600 GT and K 1600 GTL touring bikes, the new G 650 GS single-cylinder adventure-sports bike, the R 1200 R and R 1200 R Classic roadsters, the sleek new special edition R 1200 GS Triple Black and the new Concept C scooter – all of which were making their UK debut.

Tony Jakeman, BMW Motorrad UK’s Marketing Manager, said: “We’re very pleased with the positive feedback from visitors to our stand. The new bikes – especially the K 1600 GT and GTL six-cylinder machines – attracted a lot of attention, the S 1000 RR, now coming into its second year, was just as popular as ever. Troy Corser, Leon Haslam and James Toseland visited our stand and had a hugely positive response from their fans. Expectations about next year’s racing are already very high. And judging by the visitors’ interest in the new colour versions of the S 1000 RR we had on the stand, interest in the bike is still growing!”

Irish stunt star Mattie Griffin was also on hand, spending time on the stand which displayed his F 800 R stunt bike for the duration of the show. Unfortunately the icy weather meant Mattie couldn’t show off any of his trademark stunts and tricks.

There were no such problems with the weather ‘Down Under’ in Melbourne, where the Australian Motorcycle Expo took place from 26 to 28 November. The Melbourne Convention and Exhibition Centre hosted the three-day event which featured close to 150 exhibitors from all areas of the motorcycle industry.

One of the highlights of the show was a visit from BMW Motorrad Vice President of Design, David Robb, who provided a unique insight into the design theory behind the manufacturer’s range of bikes. This was timely, given the fact that during the same period, the S 1000 RR claimed 3 out of 4 prestigious awards from the top two selling motorcycle magazines in Australia. Two Wheels Magazine buyers voted the RR as the ‘Readers Choice Bike of the Year’, while Australian MC News handed out two awards for the RR – ‘Readers Choice Motorcycle of the Year’ and ‘Motorcycle of the Year’.

“It was an extremely successful Motorcycle Show last week with the unveiling of the K 1600 GTL, along with design talks from David Robb,” said BMW Motorrad Australia’s Tony Sesto. “The opportunity to show off the pre-production bike, along with David Robb being there proved to be invaluable, based on the positive feedback from dealers, press and the public.”




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