For you poor souls that live outside of our immediate area and are deprived of having your mailbox (atoms as opposed to bits [OR]) filled with our wonderful direct mail campaigns, I present here some of our more recent pieces, as well as some other semi random design stuff.
I really like this one. It went out at the height of the whole "how high is gas gonna go?" thing earlier this year. The 8-ball is totally Photoshop. Nice and shiny!
I thought this was kind of clever...
This is a "flyer" post card for our monthly in-shop party / gathering. We originally were just calling it a "Garage Party" but then we got a call from the Evil Motorcycling Empire and one of their minions informed us that they hade trademarked that term. First, it was astounding that someone at their corporate HQ knew we existed, let alone were "stealing" their IP.
I kid you not... Some moron at the US Patent and Trademark Office actually allowed two totally common words put together in a totally obvious sequence to be trademarked! I personally wanted to leave it as Garage Party, hope they sued us and issued a bunch of press releases about it... I love free PR. Oh well. So we used a German version of the same idea and voila! I guess that this one is better anyway.
This was the infamous Girl Scout Cookie HotDeal promotional banner... Talk about polarizing! Some thought it was totally funny (the intent), some thought it was in bad taste, and more than a few folks didn't even notice out sexy troop leader behind the bike! Talk about not seeing the forest for the trees!!!
This was a mailer for our last Spring Open House. Our most successful event to date!
This was a mailer to a general motorcycle/Cycle World list. Just trying to get people to realize that there's a lot more to BMW Motorcycles than just RT's and GS's.
Another massive design job. The entire knife is done from scratch in Photoshop. The idea was that the BMW is a "tool" to have a good time, and there is a huge variety of options when you choose a BMW. We did a giveaway of a pretty nice multi-tool knife to anyone that brought the card in and took a test ride. We've still got a few knives left if you want to come in and take a test ride!
Labels: Advertising, Art